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Surfer walking into dawn water
SS26 — Built by Water

SHOQ

Released in limited drops. Coastal performance, refined for those who measure days by tide.

Enter the collection→
BUILT BY WATERMADE FOR COASTAL LIFEEST. PACIFICSS26BUILT BY WATERMADE FOR COASTAL LIFEEST. PACIFICSS26BUILT BY WATERMADE FOR COASTAL LIFEEST. PACIFICSS26BUILT BY WATERMADE FOR COASTAL LIFEEST. PACIFICSS26
01 — Manifesto

We make coastal performance goods for water, sun, travel, and everyday wear. Quiet pieces with purpose. Built for salt air, early tides, and long days outside. Each piece is released in limited quantities and produced only after the drop is reserved.

LIMITED RELEASE
Small-batch coastal performance goods
PREMIUM MATERIALS
Selected for movement, sun, and salt air
QUIET DESIGN
Refined pieces with technical purpose
RESERVED DROPS
Limited seasonal release
02 — The Collection

Seasonal pieces. Each one earned.

Foggy coast at dawn
03 — Field Notes

Tested where the map ends — north Pacific haar, equatorial reefs, winter beach breaks at first light.

Read the dispatch
04 — The Journal
Dispatch 014

Three days at Pavones with one board.

Costa Rica · May
Dispatch 013

How we built the Headlands shell.

Workshop · April
Dispatch 012

A cold-water case for the long paddle.

Iceland · March
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Reserve the first look.

Be first to see new SHOQ pieces, limited reservation drops, and small-run coastal goods before they open publicly. No noise. No weekly clutter.